DMNews: Lakshmi-Ratan out at DMA

September 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Lakshmi-Ratan out at DMA Carol Krol September 02, 2009 Ramesh Lakshmi-Ratan, the Direct Marketing Association's EVP and COO, will resign effective September 18, DMNews has learned. Lakshmi-Ratan, who will join an unnamed DMA member company, was promoted to the COO post in June 2006.   Rapp names Weigman its first CMO Dianna Dilworth September 02, 2009 Omnicom agency Rapp appointed Becca Weigman to the newly created position of CMO, effective August 31. Reporting to Paul Price, global president at Rapp, Weigman is charged with developing the company's strategic growth. In addition, she is serving as a brand ambassador and supervising certain client relationships.   Facebook debuts direct response ad units Dianna Dilworth September 02, 2009 Facebook has released a new set of direct response ad units, updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Fast food chain Chick-fil-A is running one of the new units.   GSI Commerce acquires Pepperjam Chantal Todé September 02, 2009 GSI Commerce has acquired certain assets of Internet marketing agency Pepperjam, which operates an affiliate marketing network and offers search engine marketing and online media planning. Nick Pahade, president of GSI Interactive, the firm's digital marketing services agency, said that GSI was also interested in acquiring Pepperjam for its affiliate network's transparency system, which provides advertisers with contact data and promotional methods.   Meredith names Reidy head of integrated marketing division Kevin McKeefery September 02, 2009 Meredith named Martin Reidy president of Meredith Integrated Marketing, effective September 1. The former president and CEO of Publicis Modem & Dialog is also serving as EVP of Meredith's National Media Group and corporate VP of interactive strategy.   NameBank releases Retirement Millionaire list September 02, 2009 NameBank has released the Retirement Millionaire list to the market. The file contains persons 55 years of age and older who have subscribed to an investment newsletter.   From the Print Edition Digital music marketers turn up the volume Chantal Todé Marketers are looking for ways to further capitalize on the growing interest among consumers in digital music.   Creative solutions from RedStamp.com, Tourism Ireland, Lippincott Sub Rosa chief creative Michael Ventura shares thoughts on RedStamp.com's social media campaign, Tourism Ireland's direct mail piece and Lippincott Williams & Wilkins' personalization effort.   Web Weekly Five Questions for the Weather Channel about mobile The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.   more » Today's lists and databases Forearm Forklift Moving Straps DRTV Buyers New list — Forearm Forklift Moving Straps DRTV Buyers — Impulse Media — This file contains DRTV buyers of the Forearm Forklift, a product that helps people lift heavy items such as furniture. The file is 80% male; buyers have spent an average of $19.99.   MortgageLINK — ARM Mortgage Holders New list — MortgageLINK — ARM Mortgage Holders — ListSolutions — This file contains current home and property owners who hold adjustable rate mortgages. These prospects are likely to respond to refinancing offers, as well as other financial products and services   Investing in Israel — Aaron's International New list — Investing in Israel — Aaron's International — Infinite Media — This file contains American investors who seek out global investment opportunities. The file is 88% male. Averege income of prospects is $155,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

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