DMNews Email Marketing Weekly: Auntie Anne's uses mobile to capture e-mail addresses

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December 2, 2009 Check out DMNews on your smartphone Advertisement Are Your Email Marketing Campaigns Best in Class? Maximize the effectiveness of your email marketing campaigns with cutting-edge strategies, best practices and trends from StrongMail's Email Breakthrough Report Q309. This free industry resource features innovative creative and strategy ideas from top brands. Get It Now >> Inbox Insider Inbox Insider: Cyber Monday, an inbox full of deals Dianna Dilworth There was no missing Cyber Monday in my inbox this week. I received a ton of holiday-related e-mails with subject lines such as: "The Cyber Monday sale," "Warm wishes, 20% off and free shipping," "35% off Cyber Monday only," and "Cyber Monday: Web special 20% off through tomorrow midnight ONLY‏." It was certainly a good day to save money shopping online.   News Auntie Anne's uses mobile to capture e-mail addresses Dianna Dilworth Auntie Anne's, a fast-food chain specializing in soft-baked pretzels, is running its first national mobile marketing campaign in a move to build its e-mail database. The effort runs through the end of the year and calls Auntie Anne's customers to sign up for its Pretzel Perks e-mail program.   California transportation agency finds cost savings in mobile program Dianna Dilworth California's Orange County Transportation Authority (OCTA) has debuted a text messaging program to save money on its communications with passengers and cut down on call center activity. The agency will begin to promote the initiative, which soft-launched November 25, through street teams and signage at highly used bus stops this week.   Innovation in the inbox Dianna Dilworth Electronic mail — better known as e-mail — has evolved since it was first used for marketing purposes back in the early 1990s. Mainly used as an acquisition tool at the outset, it has blossomed to become one of the most popular marketing channels.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion From paper to digital: National Instruments 'Digital Instrumentation' newsletter strategy Andrea Mocchi, direct marketing coordinator, National Instruments Italy How are you reaching more valuable and traceable targets for your communications? That is the fundamental question behind the new digital version of the National Instruments 32-page print publication, Instrumentation Newsletter (INL). National Instruments created INL in 1989 to keep its customers updated on new products, technology trends, and customer use cases on a quarterly basis in the test and measurement field.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Seven strategies for successfully implementing e-mail marketing By Debra Jason In these challenging times, it's more important than ever to stay in front of your customers. E-mail appears to be in the lead as a cost-effective way to achieve that goal. Its ability to help you optimize your most valuable asset — loyal customers — is a competitive advantage, especially in a down economy.   Lists and Databases Prime Life Music Enthusiasts New list — Prime Life Music Enthusiasts — List Services Corporation — This file contains direct mail buyers of concert tickets. They are avid readers of music newsletters and frequent purchasers of music both physically and online. Most are married with income between $50,000 and $74,999.   30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles
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