DMNews: Mail, marketing groups launch online forum on USPS' future

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December 2, 2009 Check out DMNews on your smartphone  Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Mail and marketing groups launch online forum on Postal Service's future Frank Washkuch A coalition of postal, mailing and marketing groups launched a Web forum on December 1 to bolster discussion about the state of the US Postal Service and how the federal agency can maintain its relevance. The goals of PostalJournal.com are to explore the evolution of the USPS as part of the nation's economic and communications infrastructure and to create an exchange of ideas about the industry.   Auntie Anne's uses mobile to capture e-mail addresses Dianna Dilworth Auntie Anne's, a fast-food chain specializing in soft-baked pretzels, is running its first national mobile marketing campaign in a move to build its e-mail database. The effort runs through the end of the year and calls Auntie Anne's customers to sign up for its Pretzel Perks e-mail program.   Geotargeted banner ad growth attributed to lower priced leads Carol Krol Geotargeted banner ad revenue is expected to grow 16.6% to $1.04 billion in 2009, according to BIA/Kelsey in its Interactive Local Media spending forecast. Double digit growth continues in 2010. Geotargeted display will increase 13.1% next year to a total of 1.18 billion. By 2013, it will swell to $1.9 billion, a compound annual growth rate of 16%.   VeraData names Kaiser EVP Kevin McKeefery VeraData named Matt Kaiser to the newly created role of EVP, effective December 1. He reports to Michael Peterman, CEO of the company. Kaiser joined the company from integrated marketing firm AccuData, where he was director of strategic partnerships and responsible for a team of senior data analysts who made recommendations to direct marketer clients.   California transportation agency finds cost savings in mobile program Dianna Dilworth California's Orange County Transportation Authority (OCTA) has debuted a text messaging program to save money on its communications with passengers and cut down on call center activity. The agency will begin to promote the initiative, which soft-launched November 25, through street teams and signage at highly used bus stops this week.   From DMNews' 30th Anniversary Issue Ever-evolving data Lauren Bell The list industry has always been about fresh and innovative ways to look at data and use it to help markets understand their prospects. As the use of data analytics, co-ops and e-mail increase, today's list managers race to keep up with the changes in the marketplace.   Game-Changing Brands From AOL's mass-mailed diskettes and CD-ROMs to JetBlue's customer-retention efforts, most well-known US and international corporations have used direct marketing, e-commerce and digital efforts to engrain themselves in American popular culture.   Today's lists and databases America's Furthering Education America's Furthering Education - NextMark - This file contains consumers planning to further their education. Entered market 11/30/09; next update 6/1/10.   Levenger list Levenger list - Direct Media-Millard - Levenger creates merchandise for home and office. This file contains buyers that of such items as books, furniture, leather and reading products.   IMS manages Montgomery Ward buyers list IMS List Management has been awarded oversight of the Montgomery Ward Masterfile Platinum Active Buyers list. The file is made up of primarily female catalog buyers who have recently purchased a variety of home furnishings and accessories, apparel and fashion accessories and personal care items.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles
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