DMNews Database Weekly: Outback launches first loyalty program with Tim McGraw

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January 14, 2010 Check out DMNews on your smartphone News Outback launches first loyalty program with Tim McGraw Mary Elizabeth Hurn January 13, 2010 Outback Steakhouse will launch its My Outback Rewards loyalty program on January 25. It is the company's first nationwide rewards initiative. For the effort, Outback has partnered with country music star Tim McGraw. In addition to food and gift card rewards, members of the program will also be privy to promotions and events for McGraw's 2010 tour, which begins next month.   MasterCard Worldwide launches data services for marketers Carol Krol January 12, 2010 MasterCard Worldwide on January 12 announced it has launched Advisors Merchant Solutions, a data analytics and marketing service for clients. The credit card issuer said the service will help companies understand spending activity, evaluate performance compared with competitors and focus direct marketing campaigns to target the most precise segments and prospects.   Direct Media Millard launches analytics capability Nathan Golia January 11, 2010 Infogroup-owned list management firm Direct Media Millard (DMM) announced January 11 that it has created a research and analytics business intelligence consultancy. Bill LaPierre, SVP, will lead the initiative.   Belardi/Ostroy, Eclipse form alliance Nathan Golia January 11, 2010 Belardi/Ostroy and Eclipse Direct Marketing, both known primarily for their list management and brokerage services, announced a strategic alliance on January 11.   Nonprofit Tamika and Friends launches pledge campaign to fight cervical cancer Mary Elizabeth Hurn January 08, 2010 Tamika and Friends, a nonprofit that raises awareness of cervical cancer and its link to the human papilomavirus (HPV), is managing an integrated campaign urging women to take a pledge to get screened for the disease. The effort includes a microsite — www.PearlofWisdom.us/Pledge — a Twitter feed, Facebook fan and cause pages and e-mail elements.   FedEx launches fully integrated campaign, featuring e-mail, direct mail Dianna Dilworth January 07, 2010 FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across multiple channels simultaneously. The effort includes online and offline channels with the unified message, "We understand."   Column Four proven ways to improve your marketing ROI Harvey Hirsch, president and creative director of Media Consultants January 13, 2010 The days of static messages being mass mailed to untested lists are gone. The mass communications theories of the 60s have been replaced with the personalization technology of the 21st Century. Savvy marketers are enjoying the benefits of parsing data to version messages and illustrative materials for these segmented prospects. This clever tactic insures that the right person now gets the best pitch with the right offers, in a specific time period, whether in print or online. It requires that data is collected, cleaned, massaged and deployed.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue
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