DMNews: Unica buys Pivotal Veracity, Outback launches loyalty program

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January 14, 2010 Check out DMNews on your smartphone Advertisement Now there`s an affordable way to use email to boost your business - Parfait! Full Service email by Cypra Media. You provide the logo, art, text and direction and we do the rest - design, list validation, testing, mailing and analyzing the results with you. Sign up today for a FREE trial. Today's News Unica buys e-mail deliverability firm Pivotal Veracity for $18M Frank Washkuch Marketing software firm Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, this week for about $17.8 million in cash.   Outback launches first loyalty program with Tim McGraw Mary Elizabeth Hurn Outback Steakhouse will launch its My Outback Rewards loyalty program on January 25. It is the company's first nationwide rewards initiative. For the effort, Outback has partnered with country music star Tim McGraw. In addition to food and gift card rewards, members of the program will also be privy to promotions and events for McGraw's 2010 tour, which begins next month.   Families Fighting Flu launches social media effort pushing vaccinations Mary Elizabeth Hurn Families Fighting Flu (FFF), a nonprofit focused on protecting children from the flu, launched its "Be a Flu Free Family" campaign this week. Social media, online video and podcasts are being used to drive awareness of the importance of all family members getting a flu shot.   ATG acquires InstantService for $17M Kevin McKeefery E-commerce firm ATG has acquired live chat software-as-a-service provider InstantService for $17 million in cash. InstantService's offerings and employees will be folded into the ATG portfolio.   MetaResponse gets PSMJ b-to-b file PSMJ Resources awarded MetaResponse Group management of its masterfile on January 13. This is the first time the file has been made available.   From the print edition Direct pays off across borders Chantal Todé Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is expected this year. However, reaching consumers in other countries isn't without its challenges.   Pepsi abandons Super Bowl in favor of CRM Frank Washkuch This year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a splashy, Super Bowl spot for its flagship soft drink.   Today's lists and databases Solar Energy Opt In Emails - Eco Friendly Consumers New e-mail list — Solar Energy Opt In Emails - Eco Friendly Consumers — Infinite Media — This file contains individuals who have made a choice to spend their money on solar products. Average income is $85,000.   Tell Me My Future New list — Tell Me My Future — Horizon Lists — This file contains people who have a strong interest in the Zodiac, love and relationships and income opportunities. They call daily 1-900 number horoscope lines, with an average price per call of $4.00. Average income is $37,500.   Champions of Healthcare Reform Donors New list — Champions of Healthcare Reform Donors — Political Fundraising Lists — This file contains supporters of healthcare reform. These constituents enthusiastically contribute to and endorse candidates on all levels who promote new ideas for changes that would lead to better and more informed public guidelines on healthcare.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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