DMNews Email Marketing Weekly: E-mail marketing goes global

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January 13, 2010 Check out DMNews on your smartphone Advertisement International Email Marketing Metrics Benchmark Study How do your email programs measure up against peers worldwide? Silverpop analyzed 7,000 emails sent to 188 countries to find the answers. Our latest study offers valuable benchmarks to help you evaluate where you stand. Download your copy from Silverpop today! Inbox Insider Inbox Insider: E-mail marketing goes global Dianna Dilworth January 12, 2010 E-mail marketing continues to grow, taking advantage of the cheap, yet efficient technology and measurement ability it provides. So, it's likely that it also will expand globally.   News Belardi/Ostroy, Eclipse form alliance Nathan Golia January 11, 2010 Belardi/Ostroy and Eclipse Direct Marketing, both known primarily for their list management and brokerage services, announced a strategic alliance on January 11.   Harland Clarke makes integrated, e-mail agency acquisitions Nathan Golia January 08, 2010 Harland Clarke, a San Antonio, TX-based marketing firm focused on the financial sector, has purchased e-mail firm SubscriberMail and integrated agency Protocol Integrated Marketing Services (IMS). Terms of the deals were not disclosed.   Experian buys Japanese ESP A-Care Systems Nathan Golia January 07, 2010 Experian announced January 7 that it has purchased an 88.5% stake of A-Care Systems, an e-mail service provider based in Japan. The newly acquired company will be part of the Experian CheetahMail unit, though Experian did not say in a statement whether it will rebrand the company.   FedEx launches fully integrated campaign, featuring e-mail, direct mail Dianna Dilworth January 07, 2010 FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across multiple channels simultaneously. The effort includes online and offline channels with the unified message, "We understand."   Atkins launches sampling campaign to grow e-mail database Mary Elizabeth Hurn January 04, 2010 Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The multimillion dollar campaign includes TV, print and online advertising, all of which drive consumers to the redesigned Atkins.com.   Opinion Best practices for integrating e-mail into your campaign Leann Bagley, account supervisor, Worktank January 12, 2010 With the prevalence of spam, the growing sophistication of spam filters and the explosive interest in sharing announcements via social media, marketers are asking themselves about the role of e-mail as a means to help drive response.   From the 2008 DMNews Essential Guide to E-mail Marketing CAN-SPAM compliance doesn't guarantee e-mail delivery Justin Premick, director of education marketing, AWeber Communications October 26, 2009 As many e-mail marketers know, to comply with CAN-SPAM you must include an unsubscribe link and your postal address in e-mails, as well as make sure your e-mail headers or subject lines are not deceiving.   The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood October 27, 2009 The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Lists and Databases ProjectConnections Project Managers Opt-In Email January 11, 2010 New e-mail list — ProjectConnections Project Managers Opt-In Email — Specialists Marketing Services — This file contains executives, project managers and IT managers who turn to ProjectConnections.com for management templates, resources and other expert know-how.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue

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