DMNews: Covario, Barkley make acquisitions; Target relaunching e-commerce platform

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January 13, 2010 Check out DMNews on your smartphone Today's News Covario buys NetConcepts Kevin McKeefery Search marketing service and software company Covario has acquired fellow search marketing firm NetConcepts. Both companies will operate under the Covario brand, headquartered in San Diego. The teams will also be integrated, with no layoffs planned.   Barkley acquires Blacktop Creative Mary Elizabeth Hurn Barkley has acquired Blacktop Creative, a branding firm. Financial terms of the deal were not disclosed. All of Blacktop's 20 employees will move to Barkley's headquarters this month. Both companies are based in Kansas City, MO.   Target names vendor partners for e-commerce platform relaunch Mary Elizabeth Hurn National retailer Target has selected a number of vendor partners to help it build and manage a relaunched Target.com e-commerce platform, which is set to be completed in August of next year.   R/GA names Charnock chief strategy officer Frank Washkuch R/GA hired William Charnock as chief strategy officer, a newly created position, effective January 25. Reporting to Bob Greenberg, agency CEO and global chief creative officer, he will oversee the agency's global strategy and manage its strategy, planning and research teams.   Three business lists released by Dunhill Nathan Golia Dunhill International List Co. released three lists on January 12: Female Business Professionals, Business Executive Database and Board Members at Home or Business Address.   From the print edition Search and discover new opportunities Chantal Todé Direct marketers take search measurement beyond last-click metrics to determine its role in buying decisions.   Creative solutions from Stanford Alpine Chalet, Pioneer, Karmaloop Dianna Dilworth, Nathan Golia, Carol Krol Stanford Alpine Chalet uses e-mail to keep a full house; Pioneer Electronics sounds off on forums; Karmaloop adds video   Today's lists and databases Keepsake Package Insert Program New insert program — Keepsake Package Insert Program — List Services Corp. — This file contains buyers from catalogs Keepsake Quilting, Keepsake Needlearts and Keepsake Patternworks. The mostly female prospects have an average income of $60,000 and spend an average of $60 per order.   Direct Group's Education Seekers New list — Direct Group's Education Seekers — Direct Group — This file contains individuals seeking information regarding schools and programs offered. They are looking to shape their career of the future by tapping into these higher education programs. They have filled out a brief personal profile volunteering their educational areas of interest.   Canada—CHO-WA Herbal Health Supplement Buyers Consumer Mailing List Returning to market — Canada—CHO-WA Herbal Health Supplement Buyers Consumer Mailing List — Acton International Ltd. — This list contains buyers of CHO-WA, a supplement. Average purchase price is $115.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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