DMNews Digital Insider: Travelocity takes 'Roaming Gnome' to slopes, shores for social push

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January 12, 2010 Check out DMNews on your smartphone ADVERTISEMENT There's a lot at risk for those who don't follow the essential rules of email engagement - from undelivered emails and missed sales opportunities, to blacklisting and beyond. Reduce those risks and conquer the inbox with best practices that will boost your email marketing ROI. Get the free guide: 25 Essentials for Exceptional Email Campaigns now Inside Digital Travelocity takes 'Roaming Gnome' to slopes, shores in social media push Dianna Dilworth Travelocity is rolling out an integrated campaign to promote its winter travel sale.   Latest News BPA Worldwide tweaks publishers' data widget Carol Krol Media auditor BPA Worldwide has refined the publisher widget it launched in early December based on customer feedback, DMNews has learned.   Celestial Seasonings launches Facebook quiz app Mary Elizabeth Hurn Tea maker Celestial Seasonings launched its first Facebook application January 5 to promote its new line of green teas. Users can visit Facebook.com/CelestialSeasonings to take a quiz called "PossibiliTEAS." Celestial Seasonings will donate $1 to Conservation International's "Protect an Acre" program— up to a limit of $50,000 — for each user who takes the quiz.   Aflac debuts 'You don't know quack' campaign Dianna Dilworth Insurance giant Aflac has launched a campaign with Internet marketing, social media and out-of-home advertising components, even as it searches for a new ad agency. The effort, called "You don't know quack," launched January 11. Its goal is to expand brand awareness to educate consumers about the type of insurance that Aflac provides.   Rosetta acquires healthcare agency Wishbone James Chase, editor-in-chief, MM&M Rosetta, an independent digital marketing agency, has acquired healthcare marketing agency Wishbone for an undisclosed sum. Wishbone will retain its name and management team, and will be integrated into Rosetta's overall healthcare business as a separate professionally focused group. It will continue to operate from its New York offices.   FedEx launches fully integrated campaign, featuring e-mail, direct mail Dianna Dilworth FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across multiple channels simultaneously. The effort includes online and offline channels with the unified message, "We understand."   Opinion How to make a viral campaign infectious Adi Sideman, CEO, Oddcast What makes a viral campaign a hit? That's a question everyone would like to answer. Defining viral success is still a work in progress, but here is an outline of characteristics common in successful viral campaigns.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Three recession-proof strategies you can use for search success Wister Walcott, co-founder and VP of products, Marin Software By now, most marketers know the drill for 2009: Trim budgets and focus on effectiveness. For search marketers, there are several ways to meet this challenge. In fact, you can often wring more ROI out of your paid search campaigns without sacrificing much traffic. Wister Walcott, co-founder and VP-products for Marin Software details three clear steps you can take.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue

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