DMNews: MasterCard launches data service, Aflac debuts integrated campaign

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January 12, 2010 Check out DMNews on your smartphone Today's News MasterCard Worldwide launches data services for marketers Carol Krol MasterCard Worldwide on January 12 announced it has launched Advisors Merchant Solutions, a data analytics and marketing service for clients. The credit card issuer said the service will help companies understand spending activity, evaluate performance compared with competitors and focus direct marketing campaigns to target the most precise segments and prospects.   Aflac debuts 'You don't know quack' campaign Dianna Dilworth Insurance giant Aflac has launched a campaign with Internet marketing, social media and out-of-home advertising components, even as it searches for a new ad agency. The effort, called "You don't know quack," launched January 11. Its goal is to expand brand awareness to educate consumers about the type of insurance that Aflac provides.   PRC report values one-day-per-week Postal Service delivery cut in billions Frank Washkuch If it had implemented a five-day-per-week delivery schedule years ago, the US Postal Service would have saved more than $2 billion during the its 2008 fiscal year. For the 2007 fiscal year, the cut in service would have saved the organization more than $1.9 billion, according to the Postal Regulatory Commission's annual report for fiscal year 2009.   Belardi/Ostroy, Eclipse form alliance Nathan Golia Belardi/Ostroy and Eclipse Direct Marketing, both known primarily for their list management and brokerage services, announced a strategic alliance on January 11.   Former Mindshare CEO Neslund joins Red Bricks Media Kevin McKeefery Red Bricks Media named Scott Neslund, former CEO of WPP media agency Mindshare, its CEO, effective January 11. He replaced Elliott Easterling, who now serves as chairman of the board.   Direct Media Millard launches analytics capability Nathan Golia Infogroup-owned list management firm Direct Media Millard (DMM) announced January 11 that it has created a research and analytics business intelligence consultancy. Bill LaPierre, SVP, will lead the initiative.   Hard Rock names Pepsi alum Galloway CMO Dianna Dilworth Hospitality brand Hard Rock International named John Galloway, former VP of marketing for Gatorade at PepsiCo, its VP and CMO, effective January 11. He is charged with overseeing global marketing, advertising and promotions for Hard Rock's 159 venues worldwide.   Lavalife begins DRTV campaign Nathan Golia Dating service Lavalife launched a DRTV campaign in the US and Canada on January 11 to promote its phone service, Lavalife Voice. The company worked with its DRTV agency, Northern Lights Direct Response, on the effort.   Kroll gets 'Modern Woodworking' list 'Modern Woodworking' magazine awarded Kroll Direct Marketing management of its subscriber file on January 11. The previous list manager was DM2.   From the print edition Government credit hasn't dried up Mark Amtower, founding partner and lead consultant, Amtower & Co. Many business-to-business direct and multichannel companies are missing a huge opportunity to target government business. Government business is there, it doesn't go away, and while not recession-proof, it's the next best thing.   Expect a big year for addressable TV Tara Walpert Levy, president, Visible World We have been looking forward to the advent of addressable television for many years. In 2010, after all of the hypothesizing and all of the prognosticating, targeted ads on television based on data will finally become part of advertisers' core marketing strategy. The breakthroughs in addressability that were achieved in 2009 provide ample scale and proof of concept to drive significant adoption and continued innovation in the upcoming year.   Today's lists and databases ProjectConnections Project Managers Opt-In Email New e-mail list — ProjectConnections Project Managers Opt-In Email — Specialists Marketing Services — This file contains executives, project managers and IT managers who turn to ProjectConnections.com for management templates, resources and other expert know-how.   Asian American Consumers by Lead Me Media New list — Asian American Consumers by Lead Me Media — Lead Me Media — This file contains Asian Americans. The file is 61% female; prospects have an average income of $60,000. Nearly 90% of them go online and 70% visit ethnic Web sites and portals.   Amerilist Luxury Brand Enthusiasts Mailing List New list — Amerilist Luxury Brand Enthusiasts Mailing List — Amerilist — This file contains brand-conscious consumers who love the prestige of luxury brands. These individuals enjoy the finer things in life and money is no object.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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