DMNews White Paper Update

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Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Joanna Harp at joanna.harp@dmnews.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Insurance mail steady in 2009, Lending Tree parent launching new site

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February 26, 2010 Check out DMNews on your smartphone Today's News Insurance-related direct mail steady in 2009: Mintel Frank Washkuch Despite budget cuts and the growing use of social media, insurance companies maintained their use of direct mail throughout last year, according to research from Mintel Comperemedia, a direct marketing intelligence firm.   LendingTree parent to launch multivertical lead-generation site Mary Elizabeth Hurn Tree.com, parent company of loan comparison engine LendingTree, will launch a pay-per-performance customer acquisition channel in this year's second quarter. At the Web address Tree.com, the site will aggregate vendors in the education, automotive, personal finance, home services, real estate, health and insurance verticals.   Martin picks up Tylenol, Motrin accounts Kevin McKeefery The Martin Agency has won digital, creative and media planning duties for Johnson & Johnson brands Tylenol and Motrin, an agency spokesperson confirmed.   Saks Fifth Avenue integrated initiative encourages fresh fashion Dianna Dilworth Saks Fifth Avenue has launched a campaign encouraging consumers to try new styles. The "Think about" effort, which runs through June, includes e-mail, direct mail, social media, digital ads and in-store signage.   Amtrak reaches out to black consumers with travel site Mary Elizabeth Hurn Amtrak has launched MyBlackJourney.com, a Web site targeting black consumers. The organization is planning social media outreach to promote the site.   From the print edition Travel marketers boost digital efforts Dianna Dilworth For travel and tourism marketers, an integrated direct marketing strategy is the best way to engage with consumers.   Walmart restructures to boost e-commerce Kevin McKeefery Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by instituting management and structural changes.   Today's lists and databases LiveCareer.Com New Mover Database New list — LiveCareer.Com New Mover Database — Net60 — This file contains consumers who have recently moved residence. These individuals are actively seeking information and assistance to change their career, learn new skills or start a new business.   Government Health IT Email Database Email List New list — Government Health IT Email Database Email List — MeritDirect — This file contains subscribers to Government Health IT's print magazine and e-newsletter, which both cover government, technology and health care issues with an eye toward helping health IT decision-makers improve the way health care is managed and delivered.   LSC Mail Presents Opt-In Consumer Email New e-mail list — LSC Mail Presents Opt-In Consumer Email — List Services Corp. — This file contains consumers who have opted in for offers through e-mail. It is updated weekly and is evenly split between men and women.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: E-mail scam targets American Airlines customers

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February 25, 2010 Check out DMNews on your smartphone Advertisement Customer Centricity May 3-5, 2010 Columbia University Campus, New York City Learn how to move from product centricity to customer centricity to create sustained value and a competitive advantage. Please click here to learn more. News E-mail scam targets American Airlines customers Dianna Dilworth Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.   Red Cross to promote centralized biomedical site with e-mail Dianna Dilworth The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.   Goodmail CEO Horan steps down after two-year tenure Dianna Dilworth Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.   Valassis FY 2009 revenue falls 5.8% Frank Washkuch Valassis' full-year 2009 revenue dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.   Experian to launch enhanced university CRM program Nathan Golia Experian and CedarCrestone have partnered to create an updated version of Experian QAS for Oracle's PeopleSoft Campus Solutions. The platform helps colleges and universities conduct CRM initiatives.   Column Using transaction data to guarantee targeting efficiency Hans Theisen, chief revenue officer, Cardlytics Marketers use a variety of media and delivery channels to present offers intended to drive customer acquisition, loyalty and incremental spend. However, the targeting methods used with these channels are grossly inefficient; they require high CPM-priced database lists, low exposure to intended customers and numerous upfront costs related to design, printing and mailing.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Carl's Jr. running digital campaign, e-mail scam targets AA customers

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February 25, 2010 Check out DMNews on your smartphone Today's News Carl's Jr., Hardee's use Facebook app, giveaway to promote comfort food Dianna Dilworth Carl's Jr. and Hardee's fast-food restaurants are running a digital campaign to promote the launch of their comfort food line.   E-mail scam targets American Airlines customers Dianna Dilworth Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.   Bacardi awards planning and buying work to KSL Mary Elizabeth Hurn Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services.   Meredith names Gallon chief administrative officer, promotes marketing executives Kevin McKeefery Meredith has named Frank Gallon to the newly created role of chief administrative officer of Meredith Integrated Marketing. He will report to Martin Reidy, president of MIM.   Digital Trowel awards Net60 list management Digital Trowel has turned management of its business-to-business file over to Net60. This file contains postal and e-mail records.   From the print edition Pump up e-commerce beyond Christmas Christmas isn't the only important marketing holiday. Valentine's Day and Mother's Day are also big revenue generators for e-commerce. Experts help you driving the traffic you deserve in this key season   DRTV plays lead in campaign strategy Nathan Golia Television ads drive consumer response in many channels, online and offline. Hoveround and other marketers are leveraging television as the centerpiece of their integrated campaigns.   Today's lists and databases One Story New list — One Story — Direct Communications — This file contains subscribers to One Story, a nonprofit literary magazine that features one short story mailed every three weeks.   Assisted Living Facilities in the USA New list — Assisted Living Facilities in the USA — Bethesda List Center — This file contains executives and professionals who work at assisted living facilities. Suggested usage includes medical disposables, oxygen, medical support services and physical therapy offers.   Horse Owners Email & Postal New list — Horse Owners Email & Postal — Midwest Direct Marketing — This file contains horse owners who use social networking sites to discuss horse ownership, riding, new trails and tips.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Zinio debuts digital magazine ad platform; Kia is first advertiser

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February 24, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Co-branding promotions can build lists Dianna Dilworth Co-branding is great way to get multiple messages to a consumer within one e-mail, as well as to expand a company's e-mail audience to a complementary brand's list.   News Zinio debuts digital magazine ad platform; Kia is first advertiser Dianna Dilworth Online magazine publisher Zinio introduced an ad-serving platform for digital publications, called Zinio's Publisher Advertising Network (ZPAN), on February 23. Kia Motors America is the platform's first advertiser.   E-mail plays major role in spurring healthy holiday sales Carol Krol Holiday sales in 2009 turned out to be better than expected despite a tough year economically, rising by most accounts compared with 2008. E-commerce drove that improvement as consumers both loosened the purse strings and became more comfortable shopping online. MasterCard Advisors' SpendingPulse released year end numbers, reported by DMNews in January, pointing to a 15.5% increase in online sales, and researcher ComScore reported a 5% increase in e-commerce sales this holiday season. One marketing services firm found e-mail played a major role.   Red Cross to promote centralized biomedical site with e-mail Dianna Dilworth The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.   Goodmail CEO Horan steps down after two-year tenure Dianna Dilworth Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.   Opinion Less is the new more: E-mail marketing is social Stephanie Miller, VP, global market development, Return Path The social nature of the Internet is changing e-mail marketing for the better. The old mentality: "Just send it; it's cheap." The result: High subscriber fatigue, inconsistent inbox deliverability, declining response rates and virtually no ability to forecast or predict response.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Fashion retailers set trends in e-mail marketing By Katie Kirkpatrick, senior copywriter and content strategist at T3 In a down economy, one might think a sale is the way to a consumer's wallet, but you may be surprised to know an innovative group of marketers is focusing on why to buy. Fashion retailers are proving to be trendsetters in more ways than one — they're giving e-mail subscribers a strong point of view.   Lists and Databases List Services releases b-to-b e-mail list List Services Corporation introduced the LSC Mail Business to Business Opt In Email on February 22. This file contains an audience of business executives for all types of offers, including technical offers, holiday shopping and newsletters. It is 60% male.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.