DMNews Database Weekly: Lance Armstrong Foundation launches custom magazine

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February 11, 2010 Check out DMNews on your smartphone Advertisement Customer Centricity May 3-5, 2010 Columbia University Campus, New York City Learn how to move from product centricity to customer centricity to create sustained value and a competitive advantage. Please click here to learn more. News Lance Armstrong Foundation launches custom magazine to e-mail database Mary Elizabeth Hurn February 10, 2010 The nonprofit Lance Armstrong Foundation has launched LiveStrong Quarterly, a custom publication aimed at cancer survivors and their advocates. The magazine was developed by Spot On Media.   IWCO Direct to acquire Transcontinental Nathan Golia February 10, 2010 IWCO Direct, a Chanhassen, MN-based company specializing in direct mail, has acquired the US direct mail operations of Transcontinental, a Montreal-based printer. The deal, announced February 10, is expected to close this spring. Terms were not disclosed.   Kraft hires Epsilon for data, e-mail work Nathan Golia February 09, 2010 Kraft Foods tapped Epsilon to handle database and data management, e-mail marketing, multichannel campaign management and interactive Web services for its Web brands. The companies announced the hire on February 9.   Infogroup Q4 2009 revenues drop 11% Frank Washkuch February 09, 2010 Fourth-quarter 2009 revenue at Infogroup, which is undergoing a rebranding initiative and exploring sale options, dropped 11.3% year-over-year to $125.8 million from $141.9 million.   Column Attribution management: impacting the bottom line Adam Goldberg, co-founder of ClearSaleing Attribution management is a practice that is starting to get more attention from online marketers, fueled partly by the pressures they are under to make smart decisions on online ad spending.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue
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