DMNews: ShopNBC adds mobile commerce, IWCO buys Transcontinental Direct

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February 11, 2010 Check out DMNews on your smartphone Advertisement Customer Centricity May 3-5, 2010 Columbia University Campus, New York City Learn how to move from product centricity to customer centricity to create sustained value and a competitive advantage. Please click here to learn more. Today's News ShopNBC launches mobile e-commerce site, iPhone app update Dianna Dilworth Home shopping network ShopNBC launched a mobile e-commerce site and new version of its iPhone application on February 10.   IWCO Direct to acquire Transcontinental Direct's US locations Nathan Golia IWCO Direct, a Chanhassen, MN-based company specializing in direct mail, has acquired the US direct mail operations of Transcontinental, a Montreal-based printer. The deal, announced February 10, is expected to close this spring. Terms were not disclosed.   Lance Armstrong Foundation launches custom magazine to e-mail database Mary Elizabeth Hurn The nonprofit Lance Armstrong Foundation has launched LiveStrong Quarterly, a custom publication aimed at cancer survivors and their advocates. The magazine was developed by Spot On Media.   E-commerce down slightly, but search, social and display soar in 2009: ComScore Mary Elizabeth Hurn Although e-commerce was down slightly last year, significant growth occurred in the search, social and display channels, according to ComScore's 2009 Digital Year in Review.   Premier Care in Bathing names Kre8 North American AOR Kevin McKeefery Premier Care in Bathing has named direct and brand marketing agency Kre8 Media its AOR for North America.   List Services releases golfers file List Services Corp. released the Players Golf file on February 10. This list contains golfers who subscribe to a monthly golf newsletter with the opportunity to buy golf equipment.   From the print edition E-mail helps increase customer loyalty Chicca D'Agostino, president, Focus USA/Focus Worldwide Today's consumers are vocal and are voicing their thoughts and opinions more than ever before, whether in e-mail, on Facebook and Twitter, or one-on-one. These people, your customers, have many choices about the brands they buy and the channels they prefer for communication.   PR is another road to marketing ROI L. Drew Gerber, CEO, PublicityResults.com Successful companies combine PR and advertising, using PR to build their credibility, increase consumers' awareness and drive sales. A company can advertise throughout the whole spectrum of the media and not see results, while one quality media placement can lead to results no one would have dreamed.   Today's lists and databases CitiFinancial Statement Program New insert program — CitiFinancial Statement Program — Specialists Marketing Services — Inserts will ride with the monthly statement that CitiFinancial loan holders receive in order to pay their bill. The median age of these prospects is 48. Their average income is $38,995. Slightly more than 72% are homeowners and 60% have Internet access.   New Movers ePostal From MMI New e-mail list — New Movers ePostal From MMI — McGrail Media — This file contains new movers identified through connection of household services. These are fully opted in via e-mail and, in some cases, Internet connection data have been applied. Average income is $40,000.   Geon Media Licensed Business Professionals File New list — Geon Media Licensed Business Professionals File — Geon Media Group — This file contains professionals required to be licensed to practice their profession. It is generated from government databases.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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