DMNews Database Weekly: Razorfish hires Zell to build out CRM

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February 4, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now News Razorfish hires Zell to build out CRM Nathan Golia February 03, 2010 Razorfish appointed John Zell VP of customer relationship technology solutions on February 1 as part of the agency's effort to increase its CRM presence.   InterContinental Hotels launches campaign against Hilton loyalty changes Mary Elizabeth Hurn February 03, 2010 InterContinental Hotels Group (IHG) launched a campaign for its Priority Club Rewards (PCR) on February 3, drawing attention to recent changes to competitor Hilton's HHonors loyalty program. It incorporates direct mail, e-mail and Web marketing to members of both programs.   Nonprofit launches effort promoting hiring of people with disabilities Mary Elizabeth Hurn February 03, 2010 Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can find information and opt in for a quarterly newsletter.   Infogroup cuts 40 jobs Frank Washkuch February 02, 2010 Infogroup, in the midst of a company-wide rebranding initiative and sale speculation, laid off 40 employees this week.   Dove launches campaign for men's line, including social, e-mail opt-ins Mary Elizabeth Hurn February 02, 2010 Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. The effort was aided by agency Mindshare.   Budco acquires Direct Group divisions Nathan Golia February 01, 2010 Budco, a Highland Park, MI-based marketing firm, announced its acquisition of two divisions of Direct Group on February 1. Direct Group's Piscataway, NJ database management and marketing analytics group and its Robbinsville, NJ fulfillment center will move under Budco management.   Valassis, News America Marketing settle suits in $500M agreement Kevin McKeefery February 01, 2010 Media and marketing services company Valassis has agreed to settle its pending lawsuits against News Corp.-owned News America Marketing. NAM will pay Valassis $500 million as part of the agreement, reached on January 30.   Brands kick off CRM at big game Dianna Dilworth February 01, 2010 Once the domain of splashy branding campaigns, this year's Super Bowl broadcast will feature ads built around social media and loyalty marketing.   Column Segmentation for fun and profit David King, CEO of Fulcrum With the arrival of the new year - and new marketing budgets - companies are exploring how to develop and implement new customer segmentation. Here's how marketers can plan for a segmentation that is more useful and profitable.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue

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