DMNews: InterContinental targets Hilton with campaign, disabled advocacy group launches hiring push

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February 4, 2010 Check out DMNews on your smartphone Advertisement Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. Today's News InterContinental Hotels launches campaign against Hilton loyalty changes Mary Elizabeth Hurn InterContinental Hotels Group (IHG) launched a campaign for its Priority Club Rewards (PCR) on February 3, drawing attention to recent changes to competitor Hilton's HHonors loyalty program. It incorporates direct mail, e-mail and Web marketing to members of both programs.   Nonprofit launches ad campaign promoting disabled hires Mary Elizabeth Hurn Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can find information and opt in for a quarterly newsletter.   Sheraton debuts digital campaign touting renovations Dianna Dilworth Starwood's Sheraton Hotels & Resorts brand launched its first marketing campaign in two years on February 3, calling consumers to "rediscover Sheraton." The campaign encourages travelers to take a fresh look at the hotel brand, which has refurbished many locations following a three-year global brand overhaul.   Razorfish hires Zell to build out CRM Nathan Golia Razorfish appointed John Zell VP of customer relationship technology solutions on February 1 as part of the agency's effort to increase its CRM presence.   Nutella Canada names Critical Mass AOR Kevin McKeefery Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search.   From the print edition Engage with consumers via social media, but be truthful and careful when doing so Samer Forzley, VP of marketing, eBillme.com People in general are going to talk about your brand, and how they experience your products and services. Those conversations will be both positive and negative. If it's a good discussion, some tips that I would suggest are to be thankful and engage and recognize the consumers, and reach out and say what you think as well. It is someone giving you a high five, in a way, by using social media.   Many best practices for social media are already in place in traditional CRM areas Joe Hughes, senior executive, Accenture Two years ago, social media was all about "Wow, Facebook and Twitter - get on those!" Last year, what you would hear was, "Wow, I need to look at all this stuff, and there are tools I can use to analyze all of that material out there." A ton of vendors popped up and provided services in that space.   Advertisement: Today's lists and databases Stratford Career Institute New list — Stratford Career Institute — Adrea Rubin Management — This file contains buyers and inquirers from a correspondence school. Stratford's primary student population range in age between 24 and 44, and have an average household income of $40,000. They are 65% female and spend an average of $700 per order.   Canadian Interiors New list — Canadian Interiors — Cornerstone Group of Companies — This file contains 90% controlled and 16% paid subscribers to Canadian Interiors magazine, which covers the fields of interior design and interior architecture.   ActionBase Registered Voters & Political Contributors New list — ActionBase Registered Voters & Political Contributors — Focus USA — This file contains registered voters. It includes known supporters of political candidates by party affiliation who share their values and have the same views on important issues.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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