DMNews: Sara Lee launches interactive push, Harte-Hanks releases Q4 results

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February 3, 2010 Check out DMNews on your smartphone Today's News Sara Lee calls consumers to 'Save the Earth' with interactive push Dianna Dilworth Sara Lee's EarthGrains brand launched a campaign on February 2 to promote that some of its whole wheat bread products are using Horizon Milling's Eco-Grain wheat, an environmentally friendly grain. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads.   Harte-Hanks' Q4 2009, year-long revenue down Kevin McKeefery Direct and targeted marketing firm Harte-Hanks' fourth quarter 2009 revenue was down more than $50 million, or 19%, year-over-year. Total revenue fell from just under $270 million in Q4 2008 to $217 million for Q4 2009, according to the company.   Infogroup cuts 40 jobs Frank Washkuch Infogroup, in the midst of a company-wide rebranding initiative and sale speculation, laid off 40 employees this week.   Dove launches campaign for men's line, including social, e-mail opt-ins Mary Elizabeth Hurn Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. The effort was aided by agency Mindshare.   UPS reports Q4 2009 revenues down 2.5% Frank Washkuch Shipper UPS reported fourth-quarter 2009 revenues of $12.4 billion on February 2, a 2.5% drop year-over-year from the $12.7 billion earned during the same period of 2008. Its full-year 2009 revenue dropped 12% from 2008 to $45.3 billion.   RH Donnelley emerges from bankruptcy as Dex One Nathan Golia Yellow Pages and local search company RH Donnelley emerged from Chapter 11 bankruptcy protection on February 1 under a new name: Dex One Corporation. The company will continue to offer its Dex-branded suite, which includes online and mobile search services, print yellow pages directories, voice-search platforms and pay-per-click networks.   Victoria's Secret adds two lists to SMS relationship Lingerie cataloger Victoria's Secret has extended its relationship with Specialists Marketing Services, awarding the list manager oversight of its Canadian Buyers & Inquirers and International Buyers files.   From the print edition Should privacy be a marketers top priority? Consumers continue to voice concern about the privacy of their data. But should data privacy issues be at the top of a marketer's priority list? Two experts debate the topic.   JCPenney pioneers postal intelligence Carol Krol JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy   Advertisement: Today's lists and databases Al's Liner Insert Program New list — Al's Liner Insert Program — Scorpion Coatings — Inserts are placed in box units of Al's Liner DIY Bedliner Kits. Each unit costs $100 and purchasers are generally men, ages 18 to 40. Purchasers are typically associated with automotive, hardware, farm, ranch and construction industries.   Healthy Now Health Insurance Prospects New list — Healthy Now Health Insurance Prospects — Estee Marketing Group — This file contains people who are most likely to purchase health insurance. Most of these households have children and are homeowners.   Catholic Donor Name Bank New list — Catholic Donor Name Bank — Direct Media Millard — This file contains donors to some of the largest and most recognized direct mail fundraising organizations in America. They have also made recent purchases through direct mail.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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