Wednesday, February 3, 2010

DMNews Email Marketing Weekly: Deliverability tougher in US than Europe: Return Path survey

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Inbox Insider

Inbox Insider: Love is in the inbox

Dianna Dilworth

With Valentine's Day approaching, love is in the air — and in the inbox. Already this week, I've received a number of e-mails from marketers selling gifts for the lovers' holiday, including See's Candies, Victoria's Secret and 1-800-Flowers.
 

News

Deliverability tougher in US than Europe: Return Path survey

Dianna Dilworth

E-mail deliverability varies by international region, with European marketers enjoying better chances of reaching consumers' inboxes, according to Return Path's biannual report on message deliverability.
 

Dove launches campaign for men's line, including social, e-mail opt-ins

Mary Elizabeth Hurn

Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. The effort was aided by agency Mindshare.
 

Crate and Barrel and DailyCandy partner on wedding e-mail promotion

Dianna Dilworth

Retailer Crate and Barrel has teamed up with lifestyle e-mail newsletter brand DailyCandy for a promotion that will give away $100,000 for the "ultimate wedding," to be designed by celebrity wedding planner Jo Gartin.
 
Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival

Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival

In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort
 
ElfYourself campaign mixes social and e-mail

ElfYourself campaign mixes social and e-mail

Dianna Dilworth

Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.
 

Opinion

Integrating e-mail and social media to create brand advocates

Ben Ardito, VP of account services at e-Dialog

You are familiar with the adage, "It takes a village to raise a child?" In much the same way, it takes a community to raise brand advocates. And as an e-mail marketer you should explore the opportunities to lean on social networks and use them to cultivate your community of best customers.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition

The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition

Cara Wood

The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.
 

Optimizing deliverability requires integrated approach

By Michelle Eichner, VP of client services at Pivotal Veracity

Research from Pivotal Veracity and other deliverability service providers shows that 20% of marketers' opt-in messages were blocked or sent to junk folders in 2009. Deliverability is a challenge that is becoming more complex as consumers read e-mail across multiple platforms such as work laptops, home PCs, iPhones and Blackberries. Your e-mail subscribers are also talking about your brand and reposting your offers and content on their Facebook and Twitter pages.
 

Lists and Databases

Otaku USA

New list — Otaku USA — JG Communications — This file contains subscribers to Otaku USA, a magazine featuring coverage of manga, anime, videogames and Japanese pop culture written from an American point of view.
 




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