DMNews Database Weekly: Festiva unveils benefits for loyalty push

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March 11, 2010 Check out DMNews on your smartphone Advertisement Customer Centricity May 3-5, 2010 Columbia University Campus, New York City Learn how to move from product centricity to customer centricity to create sustained value and a competitive advantage. Please click here to learn more. News Festiva unveils benefits for loyalty push Mary Elizabeth Hurn Festiva Hospitality Group will roll out benefit packages for its recently launched Adventure Club Loyalty Program on April 1.   Christopher & Banks debuts loyalty program Mary Elizabeth Hurn Christopher & Banks, a women's clothing specialty retailer, has launched its "Friendship Rewards" multichannel loyalty program. The initiative, announced March 9, will span the company's more than 800 retail locations and two e-commerce sites.   Stratmark loyalty initiative targets newspaper subscribers Nathan Golia Stratmark launched "My Reader Rewards," a program that allows newspaper subscribers to accumulate points with a periodical's advertisers, on March 9. The company is in negotiations with 14 media outlets to implement the program.   CCMP to transition Infogroup to full-service direct agency Mary Elizabeth Hurn CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup's transition from database company to full-service direct marketing firm.   Hoover's adds more business data with Web platform launch Kevin McKeefery Hoover's, a business database company, launched a Web platform with additional corporate data, as well as services for sales and marketing professionals, on March 8.   Column Boost ROI through Web experience management Elaine Chen, director of marketing, FatWire The Web is a primary channel for driving sales, customer loyalty and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM) enables a business to manage its Web sites and online promotions to deliver a relevant, engaging Web experience that encourages browsers to become buyers.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
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