DMNews: Century 21 names digital, social AORs; Ragu runs contest targeting moms

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March 11, 2010 Check out DMNews on your smartphone Today's News Century 21 names MRM, Mullen AORs Kevin McKeefery Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and Mullen as its agency of record for social media and PR. Both are Interpublic Group agencies. Mullen is the real estate company's first social media AOR.   Ragu 'Good Start' contest targets moms Dianna Dilworth Unilever's Ragu line of pasta sauces is conducting a contest targeting moms, as well as a digital campaign to promote it. The promotion, launched March 1, runs through August.   Diesel taps Iced for social media marketing Dianna Dilworth Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies.   Christopher & Banks debuts loyalty program Mary Elizabeth Hurn Christopher & Banks, a women's clothing specialty retailer, has launched its "Friendship Rewards" multichannel loyalty program. The initiative, announced March 9, will span the company's more than 800 retail locations and two e-commerce sites.   Festiva unveils benefits for loyalty push Mary Elizabeth Hurn Festiva Hospitality Group will roll out benefit packages for its recently launched Adventure Club Loyalty Program on April 1.   Stratmark loyalty initiative targets newspaper subscribers Nathan Golia Stratmark launched "My Reader Rewards," a program that allows newspaper subscribers to accumulate points with a periodical's advertisers, on March 9. The company is in negotiations with 14 media outlets to implement the program.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Nonprofits look to integrated marketing Chantal Todé Nonprofits support direct mail efforts with e-mail, social and other channels.   Creative campaigns from Virtual Premise, Follet Software, Century Novelty Virtual Premise looks for a lead-gen lift, Follet Software offers a free trial, Century Novelty reworks pay-per-click.   Today's lists and databases Librarian eNewsletter Subscribers from The Library Resources Group New list — Librarian eNewsletter Subscribers from The Library Resources Group — Bethesda List Center — This file contains librarians who receive e-mail newsletters. The librarians are decision makers and buyers for many products including books, periodicals, newspapers, electronic databases, furnishings, computer systems and software.   Yourmusic New list — Yourmusic — Specialists Marketing Services — This file contains buyers of music CDs each month from the Yourmusic club. These buyers are typically college-educated men and women with an average household income of $74,000.   Four Corners Direct Product Buyers New list — Four Corners Direct Product Buyers — List Services Corp. — This file contains people who have purchased footwear, household items, personal care products, apparel, lingerie and health and beauty products from Four Corners.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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