DMNews: HP launching campaign with 72andSunny; DMA, ACMA team up on postal issues

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March 12, 2010 Check out DMNews on your smartphone Today's News HP to launch 'Let's do amazing' campaign Kevin McKeefery HP will launch the "Let's do amazing" campaign later this week. This is the first effort created by 72andSunny, a recent addition to its agency roster.   DMA, American Catalog Mailers Association pledge team effort on postal issues Frank Washkuch Trade groups the Direct Marketing Association and the American Catalog Mailers Association pledged to work together on postal issues on March 11.   Marketers have data, but unsure what to do with it: Unica study Dianna Dilworth Although marketers collect large amounts of data, they struggle to apply that information to their campaigns, according to a study of global marketers by Unica, an analytics and integrated marketing firm.   Media Horizons releases Rodale database Media Horizons Management launched Rodale EnVision on March 11. The database features former book buyers and subscribers to Rodale's publications and books along with current transactional information.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Brands and publishers work on Web video strategy Dianna Dilworth With more consumers viewing online video, advertising in the channel is also gaining traction as marketers, publishers and agencies establish standards for it.   Credit laws force new marketing approach Mary Elizabeth Hurn Card-issuing companies now must give consumers 45 days' notice if they change interest rates or most fees or agreement terms, according to the Credit Card Accountability, Responsibility and Disclosure Act.   Today's lists and databases TVA Publ French female and male magazine subs Canada New list — TVA Publ French female and male magazine subs Canada — Allegro Direct — This file contains paid, French-speaking, direct mail subscribers to TVA publications. The 80% file reflects that these are mostly female magazines. Past subscribers are also available for rental.   African American Responders New list — African American Responders — SMA Communications — This file contains African-American consumers. The file is 64% male; average income is $45,000.   The National World War II Museum New list — The National World War II Museum — Specialized Fundraising Services — Description: This file contains active members and donors to the National World War II Museum. These members have given, on average, $45 to join the museum.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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