DMNews Digital Insider: Augmented reality a boon for print and Web marketing

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April 6, 2010 Check out DMNews on your smartphone Advertisement Inside Digital Augmented reality a boon for print and Web marketing Frank Washkuch   Latest News HauteLook hires StrongMail to improve daily e-mail campaigns Dianna Dilworth E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.   The Onion launches iPhone app with Jack Link's Beef Jerky sponsorship Dianna Dilworth Comedy news organization The Onion launched an iPhone app on April 2nd, sponsored by advertising partner Jack Link's Beef Jerky.   IPad changes digital, mobile game Dianna Dilworth Marketers are looking to Apple's iPad as a white knight for enhancing their digital and mobile tactics.   Richemont acquires full control of Net-A-Porter Nathan Golia Swiss luxury retailer Richemont agreed to acquire the rest of London-based luxury e-commerce site Net-A-Porter.com on April 1. Prior to the deal, Richemont owned 33% of the company. The deal is valued at $343 million.   Zwinky.com, TheTruth.com team up for anti-teen smoking campaign Dianna Dilworth Zwinky.com, IAC's virtual community, has partnered with TheTruth.com on a digital campaign urging teens to avoid smoking. The push launched April 2.   Advertisement Opinion Social Media: It's all in how you use it Gary Nelson, Creative Director, Organic Marketers can take a more holistic approach to where brand social media platforms fit organically and can be sustained without resorting to "check the box" mentality (On Facebook? Check. On Twitter? Check.). What marketers have come to realize is that mere presence on emerging platforms means little when compared to how they use it.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Five ways to use search and social media to maximize your TV buy Joshua Stylman, managing partner, Reprise Media If a potential customer is intrigued by a TV ad, how can brands capture them when they search the Internet for information? This type of integration needn't be complicated. These tips can help capture the online buzz generated by your ads.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
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