Tuesday, April 6, 2010

DMNews: USPS looking into direct mail service, HauteLook selects Strongmail

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Today's News


Postal Service researches direct mail service

Frank Washkuch

The US Postal Service is seeking information from private companies that could potentially partner with the agency on a direct mail service.
 

HauteLook hires StrongMail to improve daily e-mail campaigns

Dianna Dilworth

E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.
 

HP appoints Shirk SVP, worldwide marketing, for enterprise business

Frank Washkuch

Hewlett-Packard named David Shirk SVP of worldwide marketing for its enterprise business division, effective April 5.
 

Grizzard names Broward its first creative chief

Nathan Golia

Nonprofit-focused direct response agency Grizzard Communications promoted Douglas Broward to the newly created position of chief creative officer on April 5.
 

Creative Age names Statlistics list manager

Publisher Creative Age awarded Statlistics management of its lists on April 5. The previous list manager was Leon Henry. The files reach professionals in beauty-oriented professions.
 

From the print edition

A comeback for credit cards

A comeback for credit cards

Pamela Oldham

After a tough year-plus, credit marketers are again acquiring new customers.
 
Creative solutions from Kotex, Ubisoft, Volkswagen

Creative solutions from Kotex, Ubisoft, Volkswagen

Damion Sammarco, creative director for Kirshenbaum, Bond, Senecal & Partners, reviews direct marketing initiatives from Kotex, Ubisoft and Volkswagen
 

Web Exclusive

30 direct marketers under 30

30 direct marketers under 30

DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.
 

Today's lists and databases

American Health Info

New list — American Health Info — Infinite Media — This file contains Americans who have double-opted in to the Web site www.americanhealthinfo.com. The file is evenly split between men and women, and the average income of prospects is $45,000.
 

NueMedia - Wood Group

New list — NueMedia - Wood Group — MeritDirect — This file owners, operators and practitioners at companies within the commercial woodworking industry.
 

Sarah Palin Supporters

New list — Sarah Palin Supporters — Market Street Lists — This file contains supporters of former Alaska governor Sarah Palin.
 



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