DMNews Digital Insider: Navigating the online contest trend

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July 13, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Inside Digital Navigating the online contest trend Frank Washkuch Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.   Latest News Twitter e-commerce play a mixed bag for marketers Ryan Chatelain Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform.   Chevron, Texaco support credit card program with e-mail Shahnaz Mahmud Chevron and Texaco will begin a weekly e-mail blast on July 12 to support an online campaign created to bolster support for its credit card program. 'Summer Drive 2010' launched July 1, runs through September 30. The e-mail campaign will focus on new offers made available throughout the entire program.   Got Milk? effort takes a digital route Shahnaz Mahmud The Milk Processor Education Program (MilkPEP) has added an iPad application to the traditional advertising, live event and sweepstakes elements of this year's "Got Milk?" ad campaign. St. Louis Cardinals' All-Star Albert Pujols is featured in the iPad app, launched in tandem with Sports Illustrated late last month.   VIVmag taps head of brand marketing Shahnaz Mahmud VIVmag, an all-digital luxury lifestyle magazine for women, announced it has hired Adrienne Wallace as VP of brand marketing, a newly-created position.   OneStopPlus.com creates mobile e-commerce site, iPad app Ryan Chatelain OneStopPlus.com, an online plus-size fashion retailer, has launched a mobile commerce site and iPad application.   Opinion Synergies abound between e-mail and social George DiGuido Brand loyalty and customer engagement are at an all-time low as more companies are vying for attention in an increasingly crowded and competitive landscape.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   What's an SERP? SEO in layman's terms Will Pendergast, director of SEO, Range Online Media Let's take a look at exactly what shows up in a search result on a search engine results page (SERP), and how you can improve it.   From DMNews' Direct Line Blog Big brands consider Facebook's social context ads Rose Gordon July 09, 2010 A recent report in 'The Wall Street Journal' pointed to stepped up efforts by Facebook to pitch "social-context ads" to brands, and companies like PepsiCo and Ford have said they are intrigued.   more »
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