DMNews Digital Insider: Social games add dimension for brands

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July 27, 2010 Check out DMNews on your smartphone Advertisement Get More Traffic and Sales with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more Inside Digital Social games add dimension Shahnaz Mahmud Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.   Latest News Holding companies go social Shahnaz Mahmud Major holding companies are creating dedicated social media units to cater to growing demand for the services from marketers.   Does iAd open more targeted options? Apple has boasted about the capabilities of its iAd unit, but will it provide a more personal experience than traditional direct methods? Our experts debate the question   Campaign counts down to final installment of '39 Clues' children's series Ryan Chatelain Children's book publisher Scholastic launched an integrated marketing campaign July 23 leading up to the release of the 10th and final book of the best-selling adventure series 'The 39 Clues.'   Livescribe pushes smartpen with online marketing Rose Gordon Livescribe launched a multimillion-dollar integrated marketing effort July 19 to back the release of its Echo smartpen. It is the technology company's first significant launch since the release of its debut product two years ago. Agency T3 developed the campaign.   Opinion The case for better online management at law firms By Adam Riff Attorneys are leveraging social networking to attract new clients, including creating websites, blogs and news sites highlighting a practice specialty. While the do-it-yourself strategy is driving results, it is leaving attorneys vulnerable to negative exposure. This illustrates the importance of investing in search and online reputation management (ORM).   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Powerboost your SEO with social media to drive links, revenue Colton Perry, SVP of technology and creative, NetPlus Marketing Effective SEO strategies, plans and programs are not easy, requiring a high degree of expertise to effect, and a long-term commitment to maintain. But the return can be long lasting.   From DMNews' Direct Line Blog Report: Mobile tickets to drive m-commerce Rose Gordon July 23, 2010 I know mobile tickets have probably been around for a while, but honestly, my first time using one was about six months ago when I hopped a Bolt Bus from New York to Boston.   more »
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