DMNews: DMA names former Grey Direct chief Kimmel CEO

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July 27, 2010 Check out DMNews on your smartphone Advertisement Better Email Marketing – Free Trial, No Commitment Is your email marketing program running full steam ahead? Is your revenue and profit growing with each new campaign? Can your solution scale as you grow? Lyris HQ Essential Edition No Commitment, Contracts, or Complications Click to request your no-risk free trial Today's News DMA names former Grey Direct chief Kimmel CEO Frank Washkuch The Direct Marketing Association named Lawrence Kimmel its next CEO, effective August 2, after a six-month-long search. The former chairman and CEO of Grey Direct Global Network will replace Robert Allen, who has led the industry group on an interim basis since February.   Brooks Sports promotes running shoe with direct mail, sweepstakes Shahnaz Mahmud Athletic shoe maker Brooks Sports launched its first mobile campaign July 26 to promote its Ghost 3 running shoe. The campaign includes direct mail, interactive barcodes and a sweepstakes.   DMA, mailing group call for dismissal of possible postal rate increase Frank Washkuch Industry groups the Direct Marketing Association and the Affordable Mail Alliance called on the Postal Regulatory Commission July 26 to dismiss the US Postal Service's request to increase postal rates in 2011.   Meyers named managing director for Publicis Modem West Kevin McKeefery Publicis named Drew Meyers managing director of Publicis Modem West, effective August 2. Based in San Francisco, he will report to Dani Nadel, president of Publicis Modem West.   From the print edition Holding companies go social Shahnaz Mahmud Major holding companies are creating dedicated social media units to cater to growing demand for the services from marketers.   Direct marketers to see less Q3 hiring Ryan Chatelain Direct and digital marketers will face a mixed job market in coming months, according to agency executives and a direct marketing employment survey.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog TONY Kids adds augmented reality to its cover Shahnaz Mahmud For the August issue of Time Out New York Kids, the magazine cover will be enhanced with mobile augmented reality.   more » Today's lists and databases Sales and Marketing Management Subscribers Sales and Marketing Management Subscribers - TriMax Direct - This file contains executives who have the primary buying authority for their companies, divisions and staffs, while managing more than a million sales and support personnel.

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