DMNews Database Weekly: For small businesses, social CRM all about relationships

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September 2, 2010 Check out DMNews on your smartphone Inside CRM/Database For small businesses, social CRM all about relationships In 2008, software company Providence, RI-based BatchBlue released its BatchBook social CRM platform, which aims to help small businesses -- half of its clients have 10 employees or less -- cultivate relationships with their customers through social media. Pamela O'Hara, co-founder and president of BatchBlue, recently discussed social CRM with DMNews.   News Infogroup founder Gupta to launch new database business Ryan Chatelain Vinod Gupta, Infogroup's founder and former chairman and CEO, will launch a new database business next month.   Borders adds options to Rewards loyalty program Ryan Chatelain Multichannel book retailer Borders revamped its 'Rewards' loyalty program September 1, adding paid options.   Alterian acquires Intrepid to boost social media analytics Shahnaz Mahmud Integrated marketing service provider Alterian acquired Intrepid, a market research, social media and analytics consultancy, on September 1 to bolster its social media marketing offerings.   Customer loyalty gets most marketing dollars in social media: study Shahnaz Mahmud Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization.   Three executives out at Draftfcb Ryan Chatelain Three Draftfcb executives are no longer with the firm, said agency spokespeople. North American President Mark Modesto, Chicago CFO Bob Mallers and North American Chief of Staff Bill McCarthy have left the company.   CardStar iPad application branches out to coupons Ryan Chatelain CardStar's first iPad application, which could be available for downloading as soon as this week, is a shift from its mobile phone predecessors. Instead of serving as simply a loyalty-card consolidation utility, the iPad app will give marketers the opportunity to share coupons and offers with their members.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Getting started with social CRM Michael Della Penna Social CRM is causing quite a stir in the marketing world. Marketers are anxiously looking for help with combining e-mail and social activity with existing customer data and profiles to create a single view of the customer.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Simple list segmentation for small businesses Janine Popick, CEO and co-founder of VerticalResponse List segmentation can feel scary for a small business. There's usually little time to try new things when the old ways seem to "work just fine."   From DMNews' Direct Line Blog Facebook social shopping page targets college students Frank Washkuch As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.

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