DMNews: Xerox to launch integrated campaign touting business services

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September 2, 2010 Check out DMNews on your smartphone Today's News Xerox to launch integrated campaign touting business services Shahnaz Mahmud Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website tie-ins. The effort straddles search marketing, print, television, web and airport advertising.   Borders adds options to Rewards loyalty program Ryan Chatelain Multichannel book retailer Borders revamped its 'Rewards' loyalty program September 1, adding paid options.   Infogroup founder Gupta to launch new database business Ryan Chatelain Vinod Gupta, Infogroup's founder and former chairman and CEO, will launch a new database business next month.   Postal Service begins negotiations with largest union Kate Muth The US Postal Service began negotiations today on a new contract with its largest employee union, the 211,000-member American Postal Workers Union (APWU), in what the top USPS negotiator calls one of the most important negotiations in his 35 years with the organization.   Stride Shift gum launches Facebook app to create customer dialogue Shahnaz Mahmud Stride Shift gum launched a Facebook application called 'Change Your Flavor, Change Your Life' August 27 to create a dialogue with its customers. The chewing gum brand worked with JWT, its advertising agency of record, on the effort, which also includes consumer data collection.   From the print edition Splashy design, disappointing reveal Stewart Devlin, chief creative officer, Red Peak Group Ever since I've lived in New York City (almost eight years now), the five story-building at the busy corner of Houston and Lafayette Street has been used as a billboard to advertise Calvin Klein.   Brands try rewards application Ryan Chatelain Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.   From DMNews' Direct Line Blog In tough economy, e-commerce stands strong Ryan Chatelain There have been an awful lot of disheartening media reports in recent weeks about the slow recovery of the US economy. But e-commerce has provided a consistent ray of hope.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Direct Media Millard releases AeroGarden file Direct Media Millard has released the AeroGarden file to the market.
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