DMNews Email Marketing Weekly: Video e-mail marketing on the rise, with hurdles

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September 15, 2010 Check out DMNews on your smartphone Advertisement Are You in the Market for a New ESP? Are your email marketing costs spiraling out of control? Are you having problems leveraging your customer data? Do you have access to the latest cutting-edge features? Before you switch ESPs, learn why StrongMail is the choice of the world's biggest brands. Read the Free Whitepaper. Inbox Insider Inbox Insider: Video e-mail marketing on the rise, with hurdles Shahnaz Mahmud The use of video in e-mail marketing is growing, but it also presents a range of challenges for marketers.   News Epsilon: E-mail open rates steady, but inboxes increasingly cluttered Mercedes Cardona Consumer e-mail open rates are holding steady, but there are hints that inbox clutter is taking its toll as marketers increase their e-mail volume, according to an analysis of e-mail marketing trends by Epsilon, a marketing services provider, and the Direct Marketing Association's Email Experience Council.   New technology at heart of Ford integrated campaign for 2011 Edge Ryan Chatelain Ford is driving potential buyers to its website to learn more about its 'MyFord Touch' technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. The effort is leveraging direct mail, e-mail, TV, print, online, out-of-home advertising and social media.   Opinion Preparing for future deliverability changes: data is key By Tom Sather, director of professional services at Return Path Recent filtering changes at the ISPs are making many marketers unsure of their next move. Here are just five examples of the data already available and how to use it.   Lists and Databases Amerilist yacht owners list released The Amerilist Yacht Owners Postal and E-mail list has been released to the market.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   CAN-SPAM compliance doesn't guarantee e-mail delivery Justin Premick, director of education marketing, AWeber Communications As many e-mail marketers know, to comply with CAN-SPAM you must include an unsubscribe link and your postal address in e-mails, as well as make sure your e-mail headers or subject lines are not deceiving.   From DMNews' Direct Line Blog Ritz-Carlton adds rewards program Frank Washkuch September 14, 2010 The latest hotel chain to roll out a rewards program is none other than luxury brand Ritz-Carlton, which is "responding to the sharp decline in rates consumers will pay for luxury hotels during economic hard times," according to 'The Wall Street Journal.'

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