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September 15, 2010 Check out DMNews on your smartphone Advertisement Valassis offers Insights via a FREE Webcast. Consumer psychology has changed; they're redefining themselves as savers. Valassis has studied the shifting consumer landscape — looking at the impact of the volatile economy on consumer confidence as well as the explosion of consumer-driven media. See impact. View webcast now. Today's News Millward Brown rebrands qualitative unit Alex Palmer Brand research agency Millward Brown is doing some rebranding of its own. The company said September 14 that it will rename its global qualitative research business, including 40 offices around the globe, Firefly Millward Brown.   From the print edition Brands try rewards application Ryan Chatelain Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.   Brands engage tennis fans Shahnaz Mahmud Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Ritz-Carlton adds rewards program Frank Washkuch The latest hotel chain to roll out a rewards program is none other than luxury brand Ritz-Carlton, which is "responding to the sharp decline in rates consumers will pay for luxury hotels during economic hard times," according to 'The Wall Street Journal.'   more » Today's lists and databases Amerilist yacht owners list released The Amerilist Yacht Owners Postal and E-mail list has been released to the market.
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